Overview
The bestselling guide to leading effectively in a global business environmentānow updated to address radical changes in politics, society, economics and tech
Thereās so much more to the role of culture in business than etiquette and local customs. Recognizing its importanceāand providing a clear-eyed look at how it works in real-life scenariosāis why Riding the Waves of Culture became essential reading when it was first published in 1997.Ā
While knowledge of customs and etiquette can help you avoid gaffes in other locales, it doesnāt explain why pay-for-performance works some places but not in others. Or how organizational methods that donāt āfitā locally will slowly and silently break downāeven if there was no pushback from the local managers or employees.
Riding the Waves of Culture, Fourth Edition retains its in-depth exploration of the underlying cultural frameworks that affect leadership, effectiveness and innovation across cultures. With new information and evidence-based insights on critical business matters, it offers insight on the effects of immigration, generational differences to the development of multi-cultural societies, and more. Also new in this edition: access links to more information and online toolsāincluding country culture scores for research purposes.Ā
The most thoroughly researched and highly respected resource of its kind, Riding the Waves of Culture does more than help you stay afloat in todayās diverse work environment; it provides the knowledge you need to seize the advantage and compete for the long run.
This book title, Riding the Waves of Culture, Fourth Edition: Understanding Diversity in Global Business, ISBN: 9781260468649, by Fons Trompenaars, Charles Hampden-Turner, published by McGraw-Hill Education (August 4, 2020) is available in book. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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