Overview
Right on the MoneyĀ provides readers with a proven, realistic game plan to redraw maps for sales and marketing in a topsy-turvy world.
Even before COVID-19 upended lives and forced people to reimagine every interaction, ābusiness as usualā tottered on its last legs. An overwhelmingly digital economy dispatched a bricks-and-mortar mindset and gave rise to a brave new mobile world. While top sellers adapted from a sell-to model to a buy-from environmentāin which customers move through much of the buying cycle before ever engaging sellersāothers stuck to their guns and found themselves condemned to failure. The bottom line: accept and embrace change or be done in sales.Ā Right on the MoneyĀ offers a compelling blueprint to understand and win over todayās buyers. It also offers a wealth of field-tested, actionable steps to excel in a marketplace far more digital, far less centralized, incredibly dynamic and much more lucrative than ever before. Colleen Francis sheds light on the current sales landscape and helps readers align personal and organizational strategies to win.
This book title, Right on the Money (New Principles for Bold Growth), ISBN: 9781631956713, by Colleen Francis, published by Morgan James Publishing (March 29, 2022) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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