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Overview

This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.

This book title, Rising Tide (Lessons from 165 Years of Brand Building at Procter & Gamble), ISBN: 9781591391470, by Davis Dyer, Frederick Dalzell, Rowena Olegario, published by Harvard Business Review Press (July 1, 2004) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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Rising Tide (Lessons from 165 Years of Brand Building at Procter & Gamble)

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Rising Tide (Lessons from 165 Years of Brand Building at Procter & Gamble)

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