Overview
Rory Newman's company is going through big changes—the kindno one likes—having been bought by a global competitor thatis now shaking things up. His new boss's first order of business isto demand that Rory come up with a new process for strategicplanning to guide the company as it struggles to reinvent itself inthe marketplace.
Up until now, the company's "strategic plans" were made up ofvisions in the former CEO's mind. Now, Rory's got five short daysto develop, formalize, and deliver a winning strategic planningprocess. Rory planned to use a leisurely drive down the 101, enroute to his wife's family reunion, to gather his thoughts, butthings change when he halfheartedly agrees to pick up his wife'ssecond cousin Sydney Wise from the airport. To his astonishment,Sydney turns out to be—instead of another maddeningrelative—a strategic planning guru, entrepreneur—andRory's rescuer.
Discover, along with Rory and Sydney, what strategic planning isreally about, why it is important, and how to develop a simple yetpowerful strategy your company can use to set it on the course tosuccess. Through Rory's experience, you will find out why strategicplanning is not something left to the "higher ups," but somethingin which everyone in an organization needs to be invested.
Roadmaps and Revelations: Finding the Road to BusinessSuccess on Route 101 uses an entertaining storyline to walk youthrough the daunting process of creating a successful strategy.Sprinkled with practical examples and workable solutions forbusiness executives, managers, and consultants, this motivatingfable will put you on track toward creating a strategy forsustainable success.
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