Overview
Don't just get your message out. ROAR it out!
In this captivating parable, you'll follow Ryan Miller, anexecutive struggling with reduced sales in a challenging economy.Ryan is mentored by his old Livingston, New Jersey high schoolfriend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having greatsuccess in his packaging business. Over a series of lunches aroundNew York City, Lenny shares the key insights that have driven hissales through the roof, while allowing him to run his businessefficiently-and still have plenty of time for family. Lennyexplains the simple mnemonic R-O-A-R
- Recognize the four types of buyers
- Observe from the buyer's perspective, and adapt yourmessage
- Acknowledge the buyer's special wants and needs
- Resolve the buyer's issues
Praised by renowned money manager Ken Fisher, Roar! givesyou a 3,500-year-old sales secret that has never before beenarticulated in a business context, one you can use to recharge yoursales operation and revitalize both your business and your life. Itmay be a jungle out there, but it's a little less scary once youknow how to ROAR!
This book title, Roar! Get Heard in the Sales and Marketing Jungle (A Business Fable), ISBN: 9780470598795, by Kevin Daum, Daniel A. Turner, published by Wiley (April 19, 2010) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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