Overview
Don't just get your message out. ROAR it out!
In this captivating parable, you'll follow Ryan Miller, anexecutive struggling with reduced sales in a challenging economy.Ryan is mentored by his old Livingston, New Jersey high schoolfriend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having greatsuccess in his packaging business. Over a series of lunches aroundNew York City, Lenny shares the key insights that have driven hissales through the roof, while allowing him to run his businessefficiently-and still have plenty of time for family. Lennyexplains the simple mnemonic R-O-A-R
- Recognize the four types of buyers
- Observe from the buyer's perspective, and adapt yourmessage
- Acknowledge the buyer's special wants and needs
- Resolve the buyer's issues
Praised by renowned money manager Ken Fisher, Roar! givesyou a 3,500-year-old sales secret that has never before beenarticulated in a business context, one you can use to recharge yoursales operation and revitalize both your business and your life. Itmay be a jungle out there, but it's a little less scary once youknow how to ROAR!
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