Overview
In personal pedigree he is slandered as a 'guttersnipe', or a 'royal bastard'. In Disraeli's pungent description he was a publishing 'bawd', engaged in wholesale literary prostitution. A very bad thing. And yet this publishing Barabbas can be argued to have been innovative and a force for constructive change in the rapidly evolving book trade and---paradoxically---a man of taste. Various rumours circulated that he was either a bastard of the Duke of York or of Lord Landsdowne. Date uncertain. He liked to weave illustrious (typically mendacious) pedigrees for himself as much as for his dubiously aristocratic purveyors of silver forkery. What, precisely, did Colburn do that should raise his reputation and make us see him as a good thing? In the largest sense he demonstrated, by example and practice, the need for consolidation between hitherto dismembered arms of the London book world.Beginning his career at apprentice level in the London West End circulating-library business he went on, having learned at the counter what the customer wanted, to become the undisputed market leader in the publication of three-volume novels and (sub-Murray) travel books.
The three-decker went on to become the foundation-stone of the 'Leviathan' library system (Mudie's and Smith's) and created a seventy-year stability in the publishing, distribution and reception of English fiction. In 1814 Colburn founded the New Monthly Magazine. In 1817, he set up England's first serious weekly review, the Literary Gazette. In 1828 he helped found the Athenaeum (distant parent of today's New Statesman). His behaviour, as a magazine proprietor and editor at large was typically outrageous. But the link he forged between higher journalism and literature was momentous.
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