Routledge Handbook of Political Marketing

ISBN: 9781138908765
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$69.99
SKU:
9781138908765
Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Overview

With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the field, international in both content and authorship, which will set the direction of future research.

Routledge Handbook of Political Marketing contains cutting edge contributions written by academic experts and informed practitioners but will also have a cohesive structure, containing emerging areas and authors alongside established ones. The handbook addresses the practicalities as well as the broader impact of political marketing on politics including its’ role in the changing relationship between political leaders, parties and voters. With each chapter providing a comparative and carefully structured discussion of a key topic, the handbook examines issues within the following broad themes:

 

  • Understanding the market, gathering ideas, and debate
  • Product development, branding and strategy
  • Internal Marketing
  • Communicating and connecting with the public
  • Government Marketing - delivery, policy and leadership

 

With each chapter written to a common template presenting new research and contemporary case studies, the handbook combines a succinct presentation of the latest research with an accessible and systematic format that will be of great interest to scholars and practitioners alike.

This book title, Routledge Handbook of Political Marketing, ISBN: 9781138908765, by Jennifer Lees-Marshment, published by Taylor & Francis (March 13, 2015) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Routledge Handbook of Political Marketing books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
Jennifer Lees-Marshment
Format:
Paperback
Pages:
408
Publisher:
Taylor & Francis (March 13, 2015)
Language:
English
ISBN-13:
9781138908765
Weight:
24oz
Dimensions:
6.875" x 9.6875"
File:
TAYLORFRANCIS-TayFran_241018054640774-20241018.xml
Folder:
TAYLORFRANCIS
List Price:
$69.99
Case Pack:
7
As low as:
$62.99
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30

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