Overview
The Routledge Handbook of Sport Management is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides students and scholars with a broad ranging survey of current thinking in contemporary sport management, exploring best practice in core functional areas and identifying important future directions for new research. Key topics covered in the book include:
- managing performance
- marketing
- human resource management
- the economics and finance of sport
- strategy
- managing change
- governance of sports organizations
- customer relations
- branding and retail.
With contributions from leading scholars and professionals from around the world, the book illustrates the global nature of contemporary sport business and highlights the opportunities and challenges for managers operating in an international market place. Representing a definitive survey of contemporary issues in sport management, this is an essential reference for all students, scholars and practitioners working in sport.
This book title, Routledge Handbook of Sport Management, ISBN: 9781138777255, by Leigh Robinson, Packianathan Chelladurai, Guillaume Bodet, Paul Downward, published by Taylor & Francis (March 28, 2014) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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