Overview
Praise for Rules to Break & Laws to Follow: How YourBusiness Can Beat the Crisis of Short-Termism
"A fascinating, highly readable synthesis of businessprinciples, technology, sociology and common sense, Rules toBreak and Laws to Follow persuasively shows the connectionbetween customer trust and business profits, and then explains howto make it happen. As a bonus, you'll learn how to make yourcompany more innovative, how to ensure your employees actuallyenjoy what they're doing, and how to deal with the kinds of serviceand quality breakdowns that occasionally plague any company, even awell-managed one. This book should be on your required readinglist."
—Stephen M. R. Covey, bestselling author of TheSpeed of Trust: The One Thing That Changes Everything
"Over the years, Peppers and Rogers have given me valuableadvice about navigating the changing business landscape. This bookis a must-read for managers who want to empower their employees andcustomers to?make change their ally."
—Jim McCann, founder and CEO of 1-800-FLOWERS.COM
"Highly readable and entertaining. Make sure everybody in yourfirm reads this book by last Friday."
—Dror Pockard, CEO of eglue
"In a time when most companies are built to flip, Peppers andRogers have planted a stake in the ground to help you survive pastthe next round of financing or consumer fad. Knowing what rules tobreak is arguably even more important than what laws to follow, andthis book imparts knowledge for both."
—Guy Kawasaki, cofounder of Truemors and author ofThe Art of the Start
"Peppers and Rogers have created the unthinkable: an enjoyablewake-up call! Their book serves up one compelling and provocativeidea after another, and the authors enjoy debunking some of ourmost deeply ingrained business beliefs. Read this book and yourcustomers will thank you."
—Dan Heath, coauthor of Made to Stick: Why SomeIdeas Survive and Others Die
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