Run with Foxes (Make Better Marketing Decisions)

ISBN: 9780857197726
List Price: $19.99

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SKU:
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Minimum Order: 25 copies per title

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Overview

Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked ā€“ and what didn't.

Heā€™s been up close with some of the worldā€™s finest marketers, and seen both successes and failures ā€“ sometimes on a colossal scale.

Run With Foxes is a blistering, must-read collection of real-life stories from this fascinating world, revealing the messy reality of decision-making in marketing and the secrets of making better decisions.

The fact is, most marketing lessons that get shared come from successful campaigns; marketers are too afraid to be honest about mistakes. But everyone makes mistakes in marketing: and there are hugely valuable and unique lessons to be learned from taking a closer look at failures big and small.

Breaking open marketing triumphs and disasters with brutal honesty, as well as sharing exclusive first-hand interviews with some of the worldā€™s most respected marketers, this is the ultimate insiderā€™s guide to being a better marketer.

This book title, Run with Foxes (Make Better Marketing Decisions), ISBN: 9780857197726, by Paul Dervan, published by Harriman House (April 7, 2020) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Run with Foxes (Make Better Marketing Decisions) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
Paul Dervan
Format:
Paperback
Pages:
188
Publisher:
Harriman House (April 7, 2020)
Language:
English
Audience:
General/trade
ISBN-13:
9780857197726
ISBN-10:
085719772X
Weight:
6.24oz
Dimensions:
6.33" x 8.39" x 0.55"
File:
Macmillan Trade-Macmillan_Print_US_Trade_20231204094428-20231204-1.xml
Folder:
Macmillan Trade
List Price:
$19.99
Case Pack:
8
As low as:
$10.19
Publisher Identifier:
P-STM
Discount Code:
A

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