You already have a great product or service—how do you build a narrative around it that speaks to your customers’ attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins eliminates the guesswork from advertising so that you can actually get a measurable and substantive ROI. Students and experts alike will benefit from the timeless principles in this book, such as how to:
- Create a winning personality for your ads
- Incentivize people to buy without using sensationalism or empty rhetoric
- Strategically incorporate visual design elements into ads
- Harness the power of coupon advertising, product sampling, and direct-mail marketing
- Run test campaigns to make smarter decisions about your advertising dollars
Increase your company’s bottom line, stop wasting time and losing money on advertising focused merely on brand awareness or entertainment, and start leveraging salesmanship in advertising to boost sales and attract new customers.
This book title, Scientific Advertising (Original Classic Edition), ISBN: 9781640954250, by Claude Hopkins, published by Sound Wisdom (April 18, 2023) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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