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Scientific Advertising (Original Classic Edition)

ISBN: 9781640954250
List Price: $14.95

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Overview

The essential guidebook on how to make your marketing and advertising more profitable—faster.
 
You already have a great product or service—how do you build a narrative around it that speaks to your customers’ attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins eliminates the guesswork from advertising so that you can actually get a measurable and substantive ROI. Students and experts alike will benefit from the timeless principles in this book, such as how to:
  •  Create a winning personality for your ads
  • Incentivize people to buy without using sensationalism or empty rhetoric
  • Strategically incorporate visual design elements into ads
  • Harness the power of coupon advertising, product sampling, and direct-mail marketing
  • Run test campaigns to make smarter decisions about your advertising dollars
Known as the “father of modern advertising techniques,” Claude C. Hopkins transformed the marketing industry when he published Scientific Advertising, which is largely considered to be the landmark book on direct response marketing and split testing. More relevant today than ever before, Scientific Advertising provides a solid foundation in branding, writing compelling marketing copy, and testing and measuring advertising campaigns that will enhance not only your print marketing plan, but also your digital marketing and e-commerce strategies.
 
Increase your company’s bottom line, stop wasting time and losing money on advertising focused merely on brand awareness or entertainment, and start leveraging salesmanship in advertising to boost sales and attract new customers.


 

This book title, Scientific Advertising (Original Classic Edition), ISBN: 9781640954250, by Claude Hopkins, published by Sound Wisdom (January 17, 2023) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Scientific Advertising (Original Classic Edition) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
Claude Hopkins
Format:
Paperback
Pages:
100
Publisher:
Sound Wisdom (April 18, 2023)
Language:
English
ISBN-13:
9781640954250
ISBN-10:
1640954252
Dimensions:
5" x 8"
File:
SOUNDWISDOM-SoundWisdom_03012023_P5943769_onix21_Complete-20230301.xml
Folder:
SOUNDWISDOM
List Price:
$14.95
As low as:
$8.22
Publisher Identifier:
P-MISC
Discount Code:
B
Weight:
0.26oz
Case Pack:
96

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