Secret Formula (The Inside Story of How Coca-Cola Became the Best-Known Brand in the World)

ISBN: 9781504019859
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Overview

A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly).

Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise.
 
In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories.

This book title, Secret Formula (The Inside Story of How Coca-Cola Became the Best-Known Brand in the World), ISBN: 9781504019859, by Frederick Allen, published by Open Road Integrated Media, Inc. (October 27, 2015) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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Product Details

Author:
Frederick Allen
Format:
Paperback
Pages:
510
Publisher:
Open Road Integrated Media, Inc. (October 27, 2015)
Language:
English
ISBN-13:
9781504019859
ISBN-10:
1504019857
Dimensions:
5.25" x 8" x 1.2"
File:
Eloquence-IPG_07022024_P7489408_onix30_Complete-20240701.xml
Folder:
Eloquence
List Price:
$24.99
As low as:
$14.24
Publisher Identifier:
P-IPG
Discount Code:
C
Audience:
General/trade
Weight:
18.56oz

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