Overview
An expert in sales and corporate espionage taps into the history of intelligence-gathering and his own working relationships with former agents of the CIA, FBI, and counterterrorism in this handbook of field-tested spycraft strategies and government agency tactics to build relationships, persuade, and sellĀ anything.
Drawing on in-depth interviews about their skillsets, stunning anecdotes from the history of espionage, and science-backed principles of emotional intelligence, Hurewitz has created a handbook of tradecraft lessons and tactics that will strengthen readersā ability to foster better relationships, to persuade, and to sell anythingāin business and everyday life.
Though a spyās targets may be odiousāterrorists, criminals, corrupt diplomats, and moreāthe agentās focus is on cultivating relationships and understanding peopleās motivations to better persuade them to give something up: information, hostages, money, or simply their feelings. Elicitation, Radical Empathy, Disguise, and RPM (Rationalize, Project Blame, and Minimize Fault) are just a few of the methods inĀ Sell Like a SpyĀ that readers can use as sales professionals or people who simply want to connect more deeply with friends and family. Ā
Packed
with interviews and anecdotes from intelligence officers of all stripes, and
with a foreword by Robert Grenier, former Director of the CIAās
Counterterrorism Center,Ā Sell Like a SpyĀ puts James Bond in
its dust, offering a secret playbook of persuasion tactics from the real world
of the Secret Service, special forces, counterterrorism, and international
espionage.
This book title, Sell Like A Spy (The Art of Persuasion from the World of Espionage), ISBN: 9781635769937, by Jeremy Hurewitz, published by Diversion Books (August 27, 2024) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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