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Sell with a Story (How to Capture Attention, Build Trust, and Close the Sale)

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ISBN: 9781400242368
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$19.99
SKU:
9781400242368
Availability:
324.75
Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Overview

Despite the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can explain products or services in ways that resonate, connect people to the mission, and help determine what decisions are made.

A well-crafted story can pack the emotional punch to turn routine presentations into productive relationships. In Sell with a Story, organizational storytelling expert and author Paul Smith focuses his popular and proven formula to the sales arena.

Smith identifies the ingredients of the most effective sales stories and reveals how to:

  • Select the right story 
  • Craft a compelling and memorable narrative 
  • Incorporate challenge, conflict, and resolution• And more 

Learning from model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett-Packard, and other top companies, you will soon be able to turn their personal experiences into stories that introduce yourself, build rapport, address objections, add value to the product, bring data to life, create a sense of urgency…and most importantly, sell!

If you want to become a better communicator and transform your sales results, Sell with a Story is for you. 

While major retailers like Amazon may carry Sell with a Story (How to Capture Attention, Build Trust, and Close the Sale), we specialize in bulk book sales and offer personalized service from our friendly, book-smart team based in Portland, Oregon. We’re proud to offer a Price Match Guarantee and a streamlined ordering experience from people who truly care.

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Prefer to talk to a real person? Our Book Specialists are here Monday–Friday, 8 a.m. to 5 p.m. PST and ready to help with your bulk order of Sell with a Story (How to Capture Attention, Build Trust, and Close the Sale).

Product Details

Author:
Paul Smith
Format:
Paperback
Pages:
304
Publisher:
AMACOM (September 6, 2022)
Language:
English
Audience:
General/trade
ISBN-13:
9781400242368
ISBN-10:
1400242363
Dimensions:
5.95" x 8.95" x 1"
File:
HarperChristian-Nelson0222-20250222.xml
Folder:
HarperChristian
List Price:
$19.99
Case Pack:
24
As low as:
$10.19
Publisher Identifier:
P-TNELSON
Discount Code:
A
Page Edges:
Non-Gilded
Words of Christ:
Black Letter
Weight:
11.36oz
Country of Origin:
United States
Pub Discount:
65
Imprint:
AMACOM

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