Selling the Invisible (A Field Guide to Modern Marketing)

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

• Greatness May Get You Nowhere
• Focus Groups Don'ts
• The More You Say, the Less People Hear &
• Seeing the Forest Around the Falling Trees.

This book title, Selling the Invisible (A Field Guide to Modern Marketing), ISBN: 9780446672313, by Harry Beckwith, published by Grand Central Publishing (March 20, 2012) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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