Selling to the Affluent

ISBN: 9780070610491
List Price: $32.00

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SKU:
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Minimum Purchase:
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Overview

In this classic of marketing literature, best-selling author Tom Stanley explains the mindset and buying patterns of wealthy individuals. Stanley shows salespeople how to approach this enormously attractive market, open doors, appeal to the "hot buttons" of the affluent, and sell to extremely successful people.

He provides insights into different affluent groups including:

  • Business owners
  • Sales professionals
  • Women
  • Asian Americans
  • Retired millionaires

Stanley also discusses how to sell both tangible products, such as luxury cars and real estate, as well as intangibles, such as financial services. Selling to the Affluent is the most authoritative and comprehensive guide available for selling products and services to the affluent market.

This book title, Selling to the Affluent, ISBN: 9780070610491, by Thomas J. Stanley, published by McGraw-Hill Education (August 22, 1997) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Selling to the Affluent books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
Thomas J. Stanley
Format:
Paperback
Publisher:
McGraw-Hill Education (August 22, 1997)
Audience:
General/trade
ISBN-13:
9780070610491
ISBN-10:
0070610495
Weight:
23.04oz
Dimensions:
6" x 8.9" x 1.2"
Case Pack:
15
File:
McGrawHill-MH_ONIX_V30_US_onix30_all(24_06_11)-20240611.xml
Folder:
McGrawHill
As low as:
$17.60
List Price:
$32.00
Publisher Identifier:
P-MCGRAW
Discount Code:
B

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