Overview
Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. This book will be an important contribution that will provide useful reading for marketing scholars and consumer psychologists across the world.
This book title, Sensory Marketing (Theoretical and Empirical Grounds) - 9781138041011, ISBN: 9781138041011, by Bertil Hultén, published by Taylor & Francis (March 10, 2017) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer Sensory Marketing (Theoretical and Empirical Grounds) - 9781138041011 books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order Sensory Marketing (Theoretical and Empirical Grounds) - 9781138041011 books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!