Service Quality (New Directions in Theory and Practice)

In this book leading scholars and practitioners present the latest research and theory in customer satisfaction and services marketing with a wealth of stimulating ideas. Topics discussed include: the measurement of the managerial impact on service quality improvement; new methods of assessing the various elements of service quality; and philosophies of the nature of customer value. The diverse viewpoints of the contributors reveal the variety of emerging ideas on the subject of service quality.

This book title, Service Quality (New Directions in Theory and Practice), ISBN: 9780803949201, by Roland T. Rust, Richard L. Oliver, published by SAGE Publications (November 15, 1993) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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