Signature Experience (Art and Science of Customer Engagement for Fashion&Luxury Companies) by Stefania Saviolo, 9788885486591

Signature Experience (Art and Science of Customer Engagement for Fashion&Luxury Companies)

Signature Experience (Art and Science of Customer Engagement for Fashion&Luxury Companies) by Stefania Saviolo, 9788885486591
ISBN: 9788885486591
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Overview

This volume argues that fashion and luxury brands should craft the customer experience with the same attention as they do with products, injecting creativity in all relevant touch-points. In crafting the experience, not only physical and digital touch-points will be considered but also human touch-points. However crafting is not enough if the execution is not well engineered. This book explores how fashion and luxury organizations are usually divided into sylos (design, marketing, sales) and are more product-centric then consumer-centric. To become signature, the customer journey should be the result of a new organization design and company culture enabled by three factors: data and technology, people and organizational mechanisms, and processes design and execution.

This book title, Signature Experience (Art and Science of Customer Engagement for Fashion&Luxury Companies), ISBN: 9788885486591, by Stefania Saviolo, published by EGEA Spa - Bocconi University Press (October 1, 2018) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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Product Details

Author:
Stefania Saviolo
Format:
Paperback
Pages:
144
Publisher:
EGEA Spa - Bocconi University Press (October 1, 2018)
Imprint:
EGEA Spa - Bocconi University Press
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9788885486591
ISBN-10:
8885486592
Weight:
6.88oz
Dimensions:
6" x 9.25" x 0.3"
File:
Eloquence-IPG_01012025_P8124417_onix30_Complete-20250101.xml
Folder:
Eloquence
List Price:
$29.95
Pub Discount:
32
Case Pack:
79
As low as:
$26.36
Publisher Identifier:
P-IPG
Discount Code:
H

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