Overview
A hotbed of activity for far-sighted thinkers and determined doers,the high technology industry has given rise to a pioneering groupof entrepreneurs and executives which is not only behind today'smost innovative technological advances, but at the forefront of adynamic new movement in business. Armed with groundbreakingmanagement philosophies and practices, the members of thisvisionary group are changing the way corporate structures aremodeled and altering conventional conceptions of how companiesshould be run. Having helped their own organizations survive andthrive in a highly competitive, pressure-filled arena, they offerinvaluable lessons for executives and managers in all industries.Now, in Silicon Gold Rush, their inspirational stories are told andtheir strategies for success revealed.
Written by Karen Southwick, editor of Upside Magazine's bookdivision, this enlightening behind-the-scenes account spans thegamut of emerging technology management styles, from provensuccesses such as Cisco Systems to new kids on the block likeCrossworlds Software. Providing valuable insights into a myriad ofkey issues, from nurturing creativity and motivating employees tofinding new markets and weathering tough times, Silicon Gold Rushexamines the modi operandi of the technology world's emerging starsand heavyweights.
The book reveals the maverick leadership techniques that arefinding their way into mainstream corporate culture withfar-reaching consequences. As Southwick points out: "Everywhere youlook today, you will see older companies and those in traditionalindustries adopting the organizational structures, businessstrategies, and operational methods of the Silicon Valley gang. . .. [These] technology companies are changing more than the marketsin which they operate, they are transforming the way America doesbusiness." Along with an overview of the high-tech environment,Silicon Gold Rush delivers in-depth coverage of the changing roleof the high-tech CEO, the growing importance of the customer in thedevelopment and marketing processes of technology companies, theessentials of internal corporate organization, and the increasingfrequency of mergers and alliances.
To illustrate the dynamics of the technology industry that make itso exciting and instructive to watch-the scramble for financing,the feverish move of product from design to delivery, the constantrisk of failure-it tracks the progress of CrossWorlds SoftwareInc., a start-up venture headed up by Katrina Garnett, founder andchief executive. Delivering insider analysis of the thinking andmotivations that drive today's cyber-Powerhouses, this eye-openingvolume presents illuminating interviews with more than twentytrailblazing CEOs and senior executives, including Yahoo!'s TimKoogle, 3Com's Eric Benhamous, PeopleSoft's Dave Duffield, Cisco'sJohn Chambers, and Novell's Eric Schmidt.
A one-of-a-kind book that delves into the management ideas andstrategies of high-tech leaders who are "rewriting the rules ofbusiness," Silicon Gold Rush is essential reading for anyone-in anyindustry-seeking the inside track on contemporary businesstransformations.
Written by Karen Southwick, editor of Upside Magazine's bookdivision, this enlightening behind-the-scenes account spans thegamut of emerging technology management styles, from provensuccesses such as Cisco Systems to new kids on the block likeCrossworlds Software. Providing valuable insights into a myriad ofkey issues, from nurturing creativity and motivating employees tofinding new markets and weathering tough times, Silicon Gold Rushexamines the modi operandi of the technology world's emerging starsand heavyweights.
The book reveals the maverick leadership techniques that arefinding their way into mainstream corporate culture withfar-reaching consequences. As Southwick points out: "Everywhere youlook today, you will see older companies and those in traditionalindustries adopting the organizational structures, businessstrategies, and operational methods of the Silicon Valley gang. . .. [These] technology companies are changing more than the marketsin which they operate, they are transforming the way America doesbusiness." Along with an overview of the high-tech environment,Silicon Gold Rush delivers in-depth coverage of the changing roleof the high-tech CEO, the growing importance of the customer in thedevelopment and marketing processes of technology companies, theessentials of internal corporate organization, and the increasingfrequency of mergers and alliances.
To illustrate the dynamics of the technology industry that make itso exciting and instructive to watch-the scramble for financing,the feverish move of product from design to delivery, the constantrisk of failure-it tracks the progress of CrossWorlds SoftwareInc., a start-up venture headed up by Katrina Garnett, founder andchief executive. Delivering insider analysis of the thinking andmotivations that drive today's cyber-Powerhouses, this eye-openingvolume presents illuminating interviews with more than twentytrailblazing CEOs and senior executives, including Yahoo!'s TimKoogle, 3Com's Eric Benhamous, PeopleSoft's Dave Duffield, Cisco'sJohn Chambers, and Novell's Eric Schmidt.
A one-of-a-kind book that delves into the management ideas andstrategies of high-tech leaders who are "rewriting the rules ofbusiness," Silicon Gold Rush is essential reading for anyone-in anyindustry-seeking the inside track on contemporary businesstransformations.
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