Overview
y tambiƩn nos ha cambiado a todos nosotros.
Ā”Descubre sus secretos!
InstagramĀ estĆ” tan ligado a nuestro dĆa a dĆa que su historia no puede disociarse del impacto que tiene sobre nuestras vidas. Desde su creaciĆ³n en el aƱo 2010 de la mano de Kevin Systrom y Mike Krieger como una aplicaciĆ³n simple e intuitiva, lnstagram se ha convertido en una mĆ”quina de hacer famosos como nunca antes se habĆa visto -ya sea en el patio de los colegios, en el mundo cultural o en el de la moda- en busca de un reconocimiento digital que obtiene gracias a likes, comentarios, seguidores y espectaculares acuerdos con distintas empresas.
MĆ”s de doscientos millones de usuarios de Instagram cuentan con mĆ”s de cincuenta mil seguidores, el nivel necesario para vivir de publicar promocionando marcas. Y millones de personas y de marcas tienen mĆ”s seguidores en Instagram que suscriptores tiene elĀ The New York TimesĀ hasta tal punto que, anunciarse a travĆ©s de estas personas que crean tendencias, cuentan historias o tienen seguidores, se ha convertido en un negocio multimillonario.
Sin filtroĀ es el primer libro que desvela los secretos de Instagram a travĆ©s del testimonio de quienes lo hicieron realidad. ĀæCĆ³mo crearon ese espacio donde compartimos versiones aspiracionales de nuestra vida, transformando nuestro sentido colectivo de la realidad? ĀæQuĆ© caminos se abren para asegurar su incesante crecimiento tras la adquisiciĆ³n por Facebook?
AdemĆ”s, a partir de distintos casos reveladores, el libro nos ofrece el anĆ”lisis de las estrategias de Ć©xito que los usuarios del software culturalmente mĆ”s importante de nuestra generaciĆ³n han desarrollado para crear su imagen y potenciar su fama: desde los adolescentes hasta las figuras mĆ”s icĆ³nicas de nuestros tiempos o las startups mĆ”s innovadoras y las mayores compaƱĆas del mundo.
ENGLISH DESCRIPTION
Deeply researched and highly entertaining.āĀ The Times
āVivid reporting and electric story-telling.āĀ Ashlee Vance, author ofĀ Elon Musk
āClear-eyed and objective.āĀ New York Times
The extraordinary inside story of how Instagram became the worldās most successful app
In just ten years, Instagram has gone from being a simple photo app to a $100-billion company. The journey has involved ground-breaking innovations, a billion-dollar takeover, and clashes between some of the biggest names in tech. But itās a story that has never been told ā until now.
InĀ No Filter, Bloombergās Sarah Frier reveals how Instagram became the hottest app in a generation, reshaping our culture and economy in the process. With astonishing access to all the key players ā from Instagramās co-founders to super-influencers like Kris Jenner ā Frier offers behind-the-scenes glimpses of every moment in the companyās life: from its launch, to its unlikely acquisition by Facebook, to its foundersā dramatic disputes with their new boss, Mark Zuckerberg.
But this is not just a Silicon Valley story.Ā No FilterĀ explores how Instagram has reshaped global business, creating a new economy of āinfluencersā and pioneering a business model that sells an aspirational lifestyle to all of us. And it delves into Instagramās effects on popular culture, rewiring our understanding of celebrity and placing mounting pressure on all of us to perform online ā to the point of warping our perception of reality.
The resulting book connects one companyās rise to a global revolution in technology, culture and business. Facebookās decision to buy Instagram was the best investment it ever made. But weāre still learning about what it has cost the rest of us.
This book title, Sin filtro: La historia secreta de Instagram / No Filter: The Inside Story of Instagram, ISBN: 9788417992200, by Sarah Frier, published by PRH Grupo Editorial (December 22, 2020) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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