Overview
A third of a century ago, E. F. Schumacher rang out a timely warning against the idolatry of giantism with his book Small Is Beautiful. Schumacher, a highly respected economist and adviser to third-world governments, broke ranks with the accepted wisdom of his peers to warn of impending calamity if rampant consumerism, technological dynamism, and economic expansionism were not checked by human and environmental considerations.
Joseph Pearce revisits Schumacher’s arguments and examines the multifarious ways in which Schumacher’s ideas themselves still matter. Faced though we are with fearful new technological possibilities and the continued centralization of power in large governmental and economic structures, there is still the possibility of pursuing a saner and more sustainable vision for humanity. Bigger is not always best, Pearce reminds us, and small is still beautiful.
Humanity was lurching blindly in the wrong direction, argued Schumacher. Its obsessive pursuit of wealth would not, as so many believed, ultimately lead to utopia but more probably to catastrophe. Schumacher's greatest achievement was the fusion of ancient wisdom and modern economics in a language that encapsulated contemporary doubts and fears about the industrialized world. The wisdom of the ages, the perennial truths that have guided humanity throughout its history, serves as a constant reminder to each new generation of the limits to human ambition.
But if this wisdom is a warning, it is also a battle cry. Schumacher saw that we needed to relearn the beauty of smallness, of human-scale technology and environments.
Joseph Pearce revisits Schumacher’s arguments and examines the multifarious ways in which Schumacher’s ideas themselves still matter. Faced though we are with fearful new technological possibilities and the continued centralization of power in large governmental and economic structures, there is still the possibility of pursuing a saner and more sustainable vision for humanity. Bigger is not always best, Pearce reminds us, and small is still beautiful.
Humanity was lurching blindly in the wrong direction, argued Schumacher. Its obsessive pursuit of wealth would not, as so many believed, ultimately lead to utopia but more probably to catastrophe. Schumacher's greatest achievement was the fusion of ancient wisdom and modern economics in a language that encapsulated contemporary doubts and fears about the industrialized world. The wisdom of the ages, the perennial truths that have guided humanity throughout its history, serves as a constant reminder to each new generation of the limits to human ambition.
But if this wisdom is a warning, it is also a battle cry. Schumacher saw that we needed to relearn the beauty of smallness, of human-scale technology and environments.
While major retailers like Amazon may carry Small is Still Beautiful (Economics as if Families Mattered), we specialize in bulk book sales and offer personalized service from our friendly, book-smart team based in Portland, Oregon. We’re proud to offer a Price Match Guarantee and a streamlined ordering experience from people who truly care.
We’re trusted by over 75,000 customers, many of whom return time and again. Want proof? Just check out our 25,000+ customer reviews—real feedback from people who love how we do business.
Prefer to talk to a real person? Our Book Specialists are here Monday–Friday, 8 a.m. to 5 p.m. PST and ready to help with your bulk order of Small is Still Beautiful (Economics as if Families Mattered).