Overview
In this groundbreaking resource, Weeden shows how tostrategically plan, manage and evaluate corporate contributions.Questions include: Why Should We Give?; How Much?; Who Decides?;Does a Company Need a Foundation?; How to Give Products orServices?; How Do We Know What Works? The book covers a wide rangeof topics including: The case for conditional corporatephilanthropy; increasing stewardship to give more; assigningresponsibility for signature programs; how CEOs leveragecontributions programs for maximum benefit; effectively staffingcorporate contributions programs; the pros and cons of corporatefoundations; and more.
- Offers benchmarks for determining if a business has ameaningful philanthropic program that fosters constructivecorporate citizenship
- Reveals how an effective philanthropic program and commitmentcan be incorporated in any organization
- Contains a comprehensive review of the information corporationsneed to make informed decisions about giving
The author offers a prescription for linking businesses withcauses and the nonprofits addressing critical issues in a way thatwill preserve or restore services and activities essential to ourquality of life.
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