Soar (How the Best Airline Brands Delight Customers and Inspire Employees)

An airline has over 50 different brand touchpoints at which it can choose to operate exactly as it has in the past or to exceed expectations at each step and become truly exceptional. This book aims to highlight 10 exceptional airline brands which are thinking differently about branding, and executing brilliantly. There is an exceptional breed of airlines that continue to win in their markets because they dare to think differently. They dare to challenge the conventional wisdom and industry norms.Some proactively borrow concepts from consumer industries; some choose to put customers at the heart of their business; some choose to empower their staff to lead the brand. Yet, they all aim to create an experience that the customers will appreciate, pay for and share about - in their own different ways. This book sets a new direction on and a new attitude towards airline marketing.

This book title, Soar (How the Best Airline Brands Delight Customers and Inspire Employees), ISBN: 9781940858142, by Shashank Nigam, published by Ideapress Publishing (December 27, 2016) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Soar (How the Best Airline Brands Delight Customers and Inspire Employees) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order Soar (How the Best Airline Brands Delight Customers and Inspire Employees) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!