Social and Personal Identity (Understanding Yourself)

How can you understand yourself? Where do your views, attitudes and values come from and why do they change? This accessible and illuminating book provides a reliable guide to these questions. The book:

· Demonstrates that personal identity is formed around

basic needs for security and self-esteem and the personal

desires that flow from them

· Shows the role of the emotions in personal life

· Explores the limits of approaches that deny the existence

of 'individuals' and 'personal experience'

· Demonstrates how we build on everyday problems and

dilemmas of life to shape our moods, attitudes and feelings.

Shrewd and compelling, the book will be of interest to anyone studying Social Psychology and Sociology.

This book title, Social and Personal Identity (Understanding Yourself), ISBN: 9780761944898, by Derek Layder, published by SAGE Publications (March 27, 2004) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Social and Personal Identity (Understanding Yourself) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order Social and Personal Identity (Understanding Yourself) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!