Overview
From the Dachis Group—the global leader in socialbusiness—comes the groundbreaking book on transformativesocial business strategies.
Social Business By Design is the definitive management bookon how to rethink the modern organization in the social media era.Based on their research and work through the Dachis Group, thoughtleaders Dion Hinchcliffe and Peter Kim deftly explore how thesocial, cultural, and technological trends provoked by the socialmedia explosion are transforming the business environment. Designedas both a strategic overview and a hands-on resource, SocialBusiness By Design clearly shows how to choose and implement asocial business strategy and maximize its impact.
Social Business By Design is the definitive management bookon how to rethink the modern organization in the social media era.Based on their research and work through the Dachis Group, thoughtleaders Dion Hinchcliffe and Peter Kim deftly explore how thesocial, cultural, and technological trends provoked by the socialmedia explosion are transforming the business environment. Designedas both a strategic overview and a hands-on resource, SocialBusiness By Design clearly shows how to choose and implement asocial business strategy and maximize its impact.
- Explains the mechanisms, applications, and advantages of astrategic array of social media topics, including social mediamarketing, social product development, crowdsourcing, social supplychains, social customer relationship management, and more
- Features examples from high-profile companies such as SAP,Procter & Gamble, MillerCoors, Bloomberg, HBO, Ford, and IBMwho have implemented social business strategies
- Draws on the extensive research and expertise of the DachisGroup, which has helped numerous Fortune 500 clients plan, build,and activate effective social business solutions
Containing actionable, high-impact techniques that save time andthe bottom line, Social Business By Design will transformany organization's strategy to ensure success and avoid disruptionin a fast-moving world.
While major retailers like Amazon may carry Social Business By Design (Transformative Social Media Strategies for the Connected Company), we specialize in bulk book sales and offer personalized service from our friendly, book-smart team based in Portland, Oregon. We’re proud to offer a Price Match Guarantee and a streamlined ordering experience from people who truly care.
We’re trusted by over 75,000 customers, many of whom return time and again. Want proof? Just check out our 25,000+ customer reviews—real feedback from people who love how we do business.
Prefer to talk to a real person? Our Book Specialists are here Monday–Friday, 8 a.m. to 5 p.m. PST and ready to help with your bulk order of Social Business By Design (Transformative Social Media Strategies for the Connected Company).