Social Commerce And MarTech (Riding The Convergence Of Social, Technology And The Marketplace)

In today's digital age, social media has become an integral part of our lives, from sharing photos and staying in touch with friends to discovering new products and services. But what if social media could do more than just connect us with others? What if it could also revolutionise the way we shop? This is Social Commerce. This revelatory book delves into the cutting-edge innovations at the convergence of social media, technology and the marketplace. To survive and thrive, businesses are finding ingenious ways to leverage technology to deliver more personalised, relevant, and engaging experiences for customers, while also respecting their privacy and data rights. From shoppable posts to virtual influencers to AI-powered consumer insights, social commerce is poised to be a key frontier for MarTech (marketing technology), and a critical success factor for the brands of the future. The Future of Work is a game-changing collection of business books that explore the rapidly evolving landscape of work today.

This book title, Social Commerce And MarTech (Riding The Convergence Of Social, Technology And The Marketplace), ISBN: 9789815113822, by Joanna Hutchins, published by Marshall Cavendish International (Asia) (January 28, 2025) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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