Social Entrepreneurship for Development (A business model)

ISBN: 9781138181786
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$77.99
SKU:
9781138181786
Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Overview

This book presents a fresh approach to poverty alleviation by bridging the fields of international development and social entrepreneurship. The authors present a six-step model for developing an IP business positioning strategy that allows developing country producers to position themselves better as owners of retail brands in foreign market countries. Readers will learn how producers can control the supply chain, including distribution to retail stores.

Focusing on Africa and least developed countries (LDCs), the authors demonstrate methods of utilizing intellectual property tools, producer ownership, market positioning, and branding for lucrative outcomes. Extensive research provides readers with a thorough understanding of what it means to work smarter in a developing business, while a rich set of international cases offers insight into the practical applications of brand positioning, trademarks, and licenses.

With a dozen online workbooks to outline methodology, skills, tools, and case studies, Social Entrepreneurship for Development will be a valuable resource for any student of social entrepreneurship or international development.

This book title, Social Entrepreneurship for Development (A business model), ISBN: 9781138181786, by Margaret Brindle, Ron Layton, published by Taylor & Francis (February 9, 2017) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Social Entrepreneurship for Development (A business model) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
Margaret Brindle
Format:
Paperback
Pages:
304
Publisher:
Taylor & Francis (February 9, 2017)
Language:
English
ISBN-13:
9781138181786
Weight:
14.5oz
Dimensions:
6" x 9"
File:
TAYLORFRANCIS-TayFran_240423044753258-20240423.xml
Folder:
TAYLORFRANCIS
List Price:
$77.99
Case Pack:
22
As low as:
$70.19
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30

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