Overview
Could Wal-Mart offer a better solution to healthcare thanMedicaid? Could GE help reduce global warming faster than the Kyotoprotocol?
Social Innovation, Inc. declares a new era where companiesprofit from social change. Leading corporations like GE, Wellpoint,Travelers and Wal-Mart are transforming social responsibility intosocial innovation and revolutionizing the way we think aboutthe role of business in society. Based on four years of measuringthe social strategies of America's leading corporations, Jason Saullays out the five strategies for social innovation and offers apractical roadmap for how to get started.
- Explains the fundamental shift in the role of business insociety, from social contract to social capital market
- Identifies the 5 social innovation strategies: submarketproducts and services, social points of entry, pipeline talent,reverse lobbying, and emotive customer bonding
- Offers step-by-step guidance for creating economic valuethrough positive social change
Social Innovation, Inc. is about making social changework for the business, and in turn staying relevant in the neweconomy.
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