Social Marketing - 9780789017178

Harness commercial marketing techniques to spark social change!

American Express, Avon, BMW, Kellogg’s, Liz Claiborne, McDonald’s, Reebok, and other corporations have embraced social and cause-related marketing as a way to connect with their customers. This vital book examines the “how and why” as well as the causes and effects of this fast-growing trend in marketing.

Social Marketing brings you:

• an overview of recent global developments in social marketing
• a study comparing the effectiveness of a CRM program with that of “ambush” advertising
• a case study of Hungersite.com that investigates motivations for donating time, money, and other resources to charities
• a wary look at the “darker side” of globalization and liberalization
• and more!

This book title, Social Marketing - 9780789017178, ISBN: 9780789017178, by Michael T. Ewing, published by Taylor & Francis (July 25, 2002) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Social Marketing - 9780789017178 books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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