Social Marketing (Principles and Practice for Delivering Global Change)

ISBN: 9781032059679
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$59.95
SKU:
9781032059679
Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Overview

Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit, the climate is in crisis, and COVID-19 has highlighted power imbalances across the globe. In these turbulent times, this fourth edition will arm you with:

  • Fresh content on climate breakdown, inequality and diversity, public health and poverty
  • The critical capacity to analyse the origins, workings and future of our economic system
  • Contemporary case studies from around the world demonstrating how change happens
  • Reflective questions and critical thinking tasks to aid understanding

This popular introductory textbook has been fully updated to enable you to challenge the bad, champion the good and enact meaningful change. If you already have marketing know-how, then it will help you apply this in a health, social and ecological context. If you come from a social science, public health or ecological background, and have little knowledge of marketing, it will introduce you to its key principles and give you the chance to apply these ideas in familiar settings.

This book title, Social Marketing (Principles and Practice for Delivering Global Change), ISBN: 9781032059679, by Gerard Hastings, Christine Domegan, published by Taylor & Francis (April 20, 2023) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Social Marketing (Principles and Practice for Delivering Global Change) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
Gerard Hastings, Christine Domegan
Format:
Paperback
Pages:
374
Publisher:
Taylor & Francis (April 20, 2023)
Language:
English
ISBN-13:
9781032059679
Weight:
7.125oz
Dimensions:
6.875" x 9.6875"
File:
TAYLORFRANCIS-TayFran_240101052126729-20240101.xml
Folder:
TAYLORFRANCIS
List Price:
$59.95
As low as:
$53.96
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30

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