Social Marketing to Protect the Environment (What Works)

Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative programs from around the world, including the United States, Canada Australia, Spain, and Jordan, the authors present a clear process for motivating social change for both residential and commercial audiences. The case studies plainly illustrate realistic conservation applications for both work and home and show how community-based social marketing can be harnessed to foster more sustainable communities.

This book title, Social Marketing to Protect the Environment (What Works), ISBN: 9781412991292, by Doug McKenzie-Mohr, Nancy R. Lee, P. Wesley Schultz, Philip Kotler, published by SAGE Publications (May 11, 2011) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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