Overview
B2B markets are fundamentally different from consumer markets.Decisions are made on value, not impulse. Buying cycles arecomplex, often with many stakeholders involved. Relationships andsupport are critical. Bet-the-business decisions demand discipline,knowledge, and lots of information.
This hands-on guide covers topics unique to this segment,including cost justification, prospecting and lead generation,matching tools to the sales funnel, building, B2B search engineoptimization, social media monitoring, social media policydevelopment, long-term client relationships, gaining stakeholdersupport, building a more transparent organization, and what'scoming next.
- Features plentiful examples, case studies, and bestpractices
- Focuses on the channels that are most effective for B2Bmarketers
- Builds on the authors' more than 30 years of combinedexperience in the new media/social media space, as well as twoprevious successful books
Leverage the vast business-to-business potential of Facebook,LinkedIn, Twitter, and many other social media platforms today withSocial Marketing to the Business Customer!
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