Overview
This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context.
This book title, Social Media in the Fashion Industry (Fundamentals, Strategy and Research Methods), ISBN: 9781032826578, by Patricia SanMiguel, Tekila Harley Nobile, Cristina Sánchez-Blanco, Nadzeya Sabatini, published by Taylor & Francis (October 7, 2024) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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