Overview
This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication.
This book title, Social Media Measurement and Management (Entrepreneurial Digital Analytics), ISBN: 9781032247861, by Jeremy Harris Lipschultz, published by Taylor & Francis (August 1, 2024) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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