Overview
A complex and visually provocative foray into the way we become our environment—from our products to our politics—Somewhere Yes takes us on a journey designed to make us question the intentionality of our choices, the depth of our kindness, and our very belonging as a species on this planet.
Branding has the capacity to promote human connection but instead often fosters division and detachment. Yet, it doesn't have to be this way—it has simply evolved into this struggle because we've allowed our individual wants to overcome our collective needs, much like a symbol of beauty might evolve into one of fascism. Baudenbacher provides insightful ways to take apart the identity crisis we have so haphazardly put together, so that we may belong . . . better.
This book title, Somewhere Yes (The Search for Belonging in a World Shaped by Branding), ISBN: 9781639080113, by Beat Kaspar Baudenbacher, published by Fast Company Press (July 12, 2022) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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