Sorry Spock, Emotions Drive Business (Proving the Value of Creative Ideas With Science)

ISBN: 9781642790719
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$17.95
SKU:
9781642790719
Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Overview

Sorry Spock, Emotions Drive Business presents scientific proof that creative advertising is better for the bottom line.

Adam Morgan, a Senior Creative Director at Adobe, gives both creatives and marketers the ammo to prove the value of creativity to stakeholders. For decades, marketers have battled over the value of creative ideas. Some believe creativity adds more impact, others believe it’s just window dressing. With data-driven marketing, the divide is only increasing. Today, more than ever, creative professionals need a concrete answer to the question, “Do creative ideas work better?”

Fortunately, science has finally caught up. There is an answer that isn’t based on subjective case studies. More than that, Adam shows how emotional ideas create experiences that are more effective and reveals why creativity is actually less risky for business. Sorry Spock, Emotions Drive Business shows readers how they can create the ideal experiences to improve their bottom line.

This book title, Sorry Spock, Emotions Drive Business (Proving the Value of Creative Ideas With Science), ISBN: 9781642790719, by Adam W. Morgan, published by Morgan James Publishing (February 5, 2019) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Sorry Spock, Emotions Drive Business (Proving the Value of Creative Ideas With Science) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
Adam W. Morgan
Format:
Paperback
Pages:
238
Publisher:
Morgan James Publishing (February 5, 2019)
Language:
English
Audience:
General/trade
ISBN-13:
9781642790719
ISBN-10:
1642790710
Dimensions:
5.5" x 8.5"
File:
PGW-LEGATO-Metadata_Only_Publishers_Group_West_Customer_Group_Metadata_20240112103336-20240120.xml
Folder:
PGW
List Price:
$17.95
Country of Origin:
United States
Case Pack:
30
As low as:
$10.23
Publisher Identifier:
P-PER
Discount Code:
C
Pub Discount:
65

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