Overview
Does a personās faith affect what they buy and donāt buy? What about where they make their purchases? Are consumers shopping differently today versus three to five years ago? These and other key questions were posed to women of all age groups in a national behavioral study executed by Americaās Research Group between December 2020 and January 2021.
In Brad Benbow and Phil Danielsā groundbreaking book, Spiritugraphics: The Influence of Faith on Consumption and Why It Matters to Your Brand, you will discover keen insights into topics important to marketers like:
How much does āMade in Americaā affect shoppers of faith?
In spite of current culture change, political correctness and consequences ofĀ expressing diverse thought, 42.4% of female Christians in the US say that āAmerican-madeā is very important.
Does āholidayā vs. āChristmasā really matter to people of faith?
According to the research, 60% stated that any retailer promoting āChristmasā rather than āHolidayā (or other references) had a significant advantage with them compared to theirĀ competitors.
Marketers and brand managers have long operated under the framework of demographics, psychographics, and sociographics. Authors Benbow and Daniels present a new set of data points to be considered: Spiritugraphics. Ultimately the book provides ten key āSpiritugraphicsā that you and your company/brand should pay close attention to if you want to reach this highly engaged and deeply connected segment of the marketplace.
This book title, Spiritugraphics (The Influence of Faith on Consumption and Why It Matters to Your Brand), ISBN: 9781637630914, by Brad Benbow, Phil Daniels, published by Forefront Books (August 16, 2022) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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