Sponsored Editorial Content in Digital Journalism by Jonathan Hardy, 9781032453552

Sponsored Editorial Content in Digital Journalism

Sponsored Editorial Content in Digital Journalism by Jonathan Hardy, 9781032453552
ISBN: 9781032453552
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$54.99
SKU:
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Minimum Order: 25 copies per title

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Product Details

Author:
Jonathan Hardy
Format:
Paperback
Pages:
154
Publisher:
Taylor & Francis (October 9, 2024)
Language:
English
Audience:
College/higher education
ISBN-13:
9781032453552
Dimensions:
6.875" x 9.6875"
File:
TAYLORFRANCIS-TayFran_250301052812148-20250301.xml
Folder:
TAYLORFRANCIS
List Price:
$54.99
Country of Origin:
United States
Pub Discount:
30
As low as:
$48.39
Publisher Identifier:
P-CRC
Discount Code:
H
Weight:
10oz
Case Pack:
1
Imprint:
Routledge

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Overview

For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional contexts.

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