Overview
This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies.
This book title, Sports Sponsorship and Branding (Global Perspectives and Emerging Trends), ISBN: 9781032603919, by Ho Keat Leng, James J. Zhang, published by Taylor & Francis (May 6, 2025) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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