Overview
Too many people believe that if they keep their headsĀ down and work hard, theyāll be recognized on the meritsĀ of their work. But thatās simply not true anymore.Ā āSafeā jobs disappear daily, and the clamor of everydayĀ life drowns out ordinary contributions. To make a name for yourself, to create true job security, and toĀ make a difference in the world, you have to share yourĀ unique perspective and inspire others to take action.Ā But in a noisy world where it seems everythingās beenĀ saidāand shouted from the rooftopsāhow can yourĀ ideas stand out?
Fortunately, you donāt have to be a genius orĀ a worldwide superstar to make an impact. Drawing onĀ interviews with more than fifty thought leaders in fieldsĀ ranging from business to genomics to urban planning,Ā Dorie Clark shows how these masters achieved successĀ and how anyoneāwith hard workācan do the same.Ā Whether itās learning to ask the right questions, developingĀ and building on an expert niche, or combiningĀ disparate fields to get a new perspective, Clark outlinesĀ ways to develop the ideas that set you apart.
Of course, having a breakthrough insight is onlyĀ half the battle. If you really want to share your ideas,Ā you have to find a way to build an audience, communicateĀ your message, and inspire others to embraceĀ your vision. Starting small is fine; Clark providesĀ a step-by-step guide to help you leverage your existingĀ networks, attract new people to your cause, and, ultimately,Ā build a community around your ideas.
Featuring vivid examples based on interviews withĀ influencers such as Seth Godin, David Allen, andĀ Daniel Pink, Clark shows you how to break through and ensure that your ideas get noticed. BecomingĀ a thought leader in your company or in your professionĀ is the ultimate career insurance. Butāeven moreĀ importantāitās also a chance to change the world forĀ the better. Whatever your cause, perspective, or point ofĀ view, the world canāt afford for the best ideas to remainĀ buried inside you. Whether itās how to improve theĀ educational system or how to make your companyĀ more efficient, your ideas matter. The world needsĀ your insights, and itās time to be bold.
This book title, Stand Out (How to Find Your Breakthrough Idea and Build a Following Around It), ISBN: 9780593853894, by Dorie Clark, published by Penguin Publishing Group (May 14, 2024) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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