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Starstruck (The Business of Celebrity)

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ISBN: 9780865478602
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$22.00
SKU:
9780865478602
Availability:
357.5
Minimum Purchase:
25 units
Bulk Pricing:
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Minimum Order: 25 copies per title

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Overview

How was Nike able to take a gamble on an unknown Michael Jordan and transform itself from a $900 million company to a $9.19 billion company in less than fifteen years? Why did the artist Jeff Koons's Balloon Flower (Magenta) sell for a record $25.7 million in 2008? What does the high school football star have in common with the Hollywood headliner? And why should an actor never, ever go to Las Vegas?

In Starstruck, Elizabeth Currid-Halkett presents the first rigorous exploration of celebrity, bringing together extensive statistical research and analysis along with interviews with top agents and publicists, YouTube executives, major art dealers and gallery directors, Bollywood players, and sports experts. Laying out the enormous impact of the celebrity industry and identifying the patterns by which individuals become stars, Currid-Halkett successfully makes the argument that celebrity is an important social phenomenon and a driving force in the worldwide economy.

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Product Details

Author:
Elizabeth Currid-Halkett
Format:
Paperback
Pages:
320
Publisher:
Farrar, Straus and Giroux (October 25, 2011)
Language:
English
ISBN-13:
9780865478602
ISBN-10:
0865478600
Weight:
14.4oz
Dimensions:
5.5" x 8.5" x 0.71"
Case Pack:
22
File:
Macmillan Trade-Macmillan_Print_US_Trade_20250417220452-20250418.xml
Folder:
Macmillan Trade
As low as:
$11.22
List Price:
$22.00
Publisher Identifier:
P-STM
Discount Code:
A
Audience:
General/trade
Pub Discount:
65
Imprint:
Farrar, Straus and Giroux

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