Customer 360 (How Data, AI, and Trust Change Everything)

ISBN: 9781394273614
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$28.00
SKU:
9781394273614
Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Overview

Become more competitive by developing a superior customer experience through data, AI, and trust - and get your organization ready for AI agents like Agentforce 

Customer 360: How Data, AI, and Trust Changes Everything delivers key insight and vision on using emerging technologies to delight customers and become more competitive by providing a superior customer experience. Find out why AI agents like Agentforce need a strong foundation of customer data. This book helps readers attract and engage their customers across channels and throughout their journey, from acquisition and onboarding, through service, upsell, retention, and win-back.

To demonstrate the influence and importance of these ideas, this book contains a multitude of real-world case studies from companies in a range of industries, with business models, and at various stages of digital maturity. Readers will learn about:

  • Using exciting technologies like AI and GPT while building a commitment to ethical use, safety, and privacy through secure guardrails
  • Getting ready to use exciting emerging technologies like AI agents and autonomous AI
  • Organizing data around customers, prospects, and accounts—even if that data comes from many different sources in different formats
  • Making new technologies an extension of your existing data investments so that both work better
  • Choosing a strategy and implementation plan to minimize time-to-value and ensure success weighing build, buy, or partner
  • Handling internal stakeholders and dealing with change in a way that benefits the business

For business leaders, executives, managers, and entrepreneurs, Customer 360: How Data, AI, and Trust Changes Everything is an essential read to understand and connect technology, people, processes, and strategy—truly the future of customer engagement—and leave competitors wondering what just happened.

This book title, Customer 360 (How Data, AI, and Trust Change Everything), ISBN: 9781394273614, by Martin Kihn, Andrea Chen Lin, published by Wiley (November 13, 2024) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Customer 360 (How Data, AI, and Trust Change Everything) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
Martin Kihn, Andrea Chen Lin
Format:
Hardcover
Publisher:
Wiley (November 13, 2024)
Language:
English
Audience:
General/trade
ISBN-13:
9781394273614
File:
Wiley-wileyUS_2_1_20241115-20241115.xml
Folder:
Wiley
List Price:
$28.00
As low as:
$19.32
Shipping Origin:
Wiley-1
Publisher Identifier:
P-WIL
Discount Code:
D
Pages:
256
Pub Discount:
50
Weight:
16oz
Dimensions:
6.3" x 9.2" x 1.1"
Case Pack:
20

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