Overview
“People don’t buy WHAT you do, they buy WHY you do it.”
In his book Start With Why, Simon Sinek outlines his groundbreaking new theory -- The Golden Circle. Simple enough to be doodled on a napkin at a morning meeting and easy for everyone to comprehend, this theory is the key to understanding and finding patterns in human behavior. In other words, it helps explain why we do what we do.
Most companies can explain WHAT they do and HOW they do it better than their competition, but can they (or do they) understand WHY?
If we do as Simon Sinek says and start with WHY, we can change the way we market and promote for the better achieving true success.
While the Golden Circle is Sinek’s game-changing platform, it isn’t the only idea shared in his book, Start With Why. By dissecting tactics like manipulation and celebrity endorsements, Sinek aids us in understanding why businesses today struggle so much to reach their target audiences. Start With Why dismantles our current system of marketing and turns it on its head, pointing out the one fatal flaw -- the system itself does not start with WHY.
Start With Why is an insightful book looking for a wider audience to inspire. It’s meant to be bought in bulk! Any business owner, employee, or customer that receives Start With Why would gain an authentic understanding of business marketing, insight into more effective communication strategies, and a fresh look at themselves as an individual.