Starting and Building Your Catalog Sales Business (Secrets for Success in One of Today's Fastest-Growing Businesses)

ISBN: 9780471508168
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$50.00
SKU:
9780471508168
Availability:
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Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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This title is Printed on Demand and is not stocked for immediate shipping.Please allow 10-15 business days for this title to print.

Product Details

Author:
Herman Holtz
Format:
Hardcover
Pages:
288
Publisher:
Wiley (January 16, 1991)
Language:
English
Audience:
General/trade
ISBN-13:
9780471508168
Weight:
20oz
Case Pack:
32
File:
Wiley-wileyUS_2_1_20250915-20250915.xml
As low as:
$34.50
Folder:
Wiley
Shipping Origin:
Wiley-3
List Price:
$50.00
Publisher Identifier:
P-WIL
Discount Code:
D
Dimensions:
6.3" x 9.33" x 0.98"
Print on Demand (longer leads times apply):
Country of Origin:
United States
Pub Discount:
50
Imprint:
Wiley

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Overview

Now--America's #1 marketer and consultant puts together the firstcomplete guide to catalog sales! Starting & Building YourCatalog Sales Business Some of America's best known and mostsuccessful businesses, such as Sears, Spiegel, L.L. Bean, andLands' End, are "catalog companies," earning a major percentage oftheir profits through catalog sales. If you're a business owner orentrepreneur, now you can do the same with the help of this book.Written by bestselling author Herman Holtz, Starting and BuildingYour Catalog Sales Business is a complete guide to catalog salesthat explains how to get started in and manage a catalog businessprofitably. Packed with anecdotes, worksheets, and examples drawnfrom successful catalog sales businesses, it explains:
* The basics of direct-mail selling and catalog sales
* The secrets to creating catalog copy that really sells
* The essential elements in the catalog mailing--including how tocreate a strong sales letter and a user-friendly order form
* How to choose and use the right mailing lists
* Managing the two essentials of the catalog business: sales volumeand pricing

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