Overview
Anyone can start a business. But only leaders cansucceed.
Most entrepreneurs know the long odds: only a fraction of themwill lead their enterprises through the rocky stages of growth tolaunch self-sustaining companies. Very few know how to outflank thefailures that await them at every turn, including the mostpainful—being abandoned by key members of their team orgetting pushed out by their board just as their business starts togenerate real value.
Derek Lidow is on a mission to improve these odds and changethese outcomes. Throughout his long career—as CEO, innovator,and entrepreneur—he has tested virtually every aspect oflaunching a business. Lidow now argues that success is far lessdependent upon a firm’s idea or any grand strategy than it isupon something more personal: leadership. Emerging companies havespecific leadership requirements, stage by fast-moving stage. Fewfounders have been able to leverage the tremendous power of thisunderrecognized reality—until now.
Startup Leadership demonstrates how founders can adoptthe skills that are required at each stage of their journey.Whether you are at the idea stage or managing a more matureenterprise, you can start to recognize the fundamental conflict:how to balance your selfish drives with the more selflessleadership required by the organization at any given time. The bookshows you how to achieve this balance by:
- Assessing your unique motivations, traits, and skills
- Creating a personal leadership strategy that leverages yourstrengths and mitigates your weaknesses
- Mastering how to lead teams, including boards
- Understanding the five prerequisites for driving change
- Taking control of your inevitable crises, thereby strengtheningyour team and your leadership
With Lidow’s help, you will learn how to become thestartup leader your business needs, and you’ll move forwardwith your plans with greater confidence and success.
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