Statistical Modeling for Management

ISBN: 9780761970125
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$76.00
SKU:
9780761970125
Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Overview

Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications.

The process of making marketing decisions is increasingly dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems.

Any student hoping to enter the world of management will need to show that they understand and have mastered these techniques. This book will help them to do this and covers the following key topics:

- Measurement sacling and reliability issues in management
- Parametric and non-parametric statistical tests
- Gerneralized Linear Modeling techniques
- Data-reduction techniques
- Model selection and model checking
- Recursive and non-recursive models
- Neural networks
- Knowledge-based systems

This book is ideal for students taking upper level undergraduate classes and graduate classes in statistics for business and management.

This book title, Statistical Modeling for Management, ISBN: 9780761970125, by Graeme D Hutcheson, Luiz Moutinho, published by SAGE Publications (March 3, 2008) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Statistical Modeling for Management books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order Statistical Modeling for Management books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!

Product Details

Author:
Graeme D Hutcheson, Luiz Moutinho
Format:
Paperback
Pages:
256
Publisher:
SAGE Publications (March 3, 2008)
Language:
English
Audience:
College/higher education
ISBN-13:
9780761970125
ISBN-10:
0761970126
Weight:
16oz
Dimensions:
6" x 9"
File:
Corwin-org_sage_onix30_full_US_20241001-20241003.xml
List Price:
$76.00
Case Pack:
20
As low as:
$55.48
Publisher Identifier:
P-CORWIN
Discount Code:
E
Folder:
Corwin
Pub Discount:
50

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