Statistics for Marketing and Consumer Research

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each methods as well as showing how they are applied. Real data sets and detailed guidance on the use of appropriate software is included along with discussion of:

- Sampling

- Data management an statistical packages

- Hypothesis testing

- Cluster analysis

- Structural equation modelling

This book title, Statistics for Marketing and Consumer Research, ISBN: 9781412911221, by Mario Mazzocchi, published by SAGE Publications (June 5, 2008) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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