Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales

In this revised edition of her best-seller, noted sales consultant Linda Richardson offers salespeople the tools they need to successfully use customer-focused, dialogue selling. Featuring real-world dialogue samples, helpful dos and don’ts, self-tests, checklists, and other useful tools, this guide offers insight on every aspect of face-to-face selling, from the initial introduction through the needs identification and the negotiation of terms and price to the successful close, with prime emphasis on the six critical skills necessary to the dialogue-driven sales call: presence, rapport building, questioning, listening, product positioning, and checking.

This book title, Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales, ISBN: 9780070525580, by Linda Richardson, published by McGraw-Hill Education (September 22, 1997) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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