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Stories That Stick (How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business)

ISBN: 9781400211937
List Price: $27.99

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SKU:
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Availability:
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Overview

A clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies.

You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything—from helping leaders better communicate to motivating sales teams and winning customers away from competitors.

But what stories do you need to tell? And how do you tell them?

In Stories That Stick, Kindra Hall, professional storyteller and nationally-known speaker, reveals the four unique stories you can use to differentiate, captivate, and elevate:

  • the Value Story, to convince customers they need what you provide;
  • the Founder Story, to persuade investors and customers your organization is worth the investment;
  • the Purpose Story, to align and inspire your employees and internal customers; and
  • the Customer Story, to allow those who use your product or service to share their authentic experiences with others.

Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. She offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling.

Every person, every organization has at least four stories at their disposal. Will you tell yours?

This book title, Stories That Stick (How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business), ISBN: 9781400211937, by Kindra Hall, published by HarperCollins Leadership (September 24, 2019) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Stories That Stick (How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
Kindra Hall
Format:
Hardcover
Pages:
240
Publisher:
HarperCollins Leadership (September 24, 2019)
Language:
English
ISBN-13:
9781400211937
ISBN-10:
140021193X
Weight:
13.76oz
Dimensions:
6.3" x 9.35" x 1"
Case Pack:
24
File:
HarperChristian-Nelson1021-20231021.xml
Folder:
HarperChristian
List Price:
$27.99
As low as:
$13.16
Publisher Identifier:
P-TNELSON
Discount Code:
A
Page Edges:
Non-Gilded
Words of Christ:
Black Letter
Binding:
With dust jacket
Audience:
General/trade

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